11. Wabi Sabi 🌳

Integrity isn’t built in a day — it’s built in the quiet moments over years of choosing to do the right thing. Even when no one is watching. Even when it would be easier not to.

At Nunabox, that’s the foundation we stand on.

Integrity, honesty, transparency, collaboration, courage, passion, advocacy, respect — these aren’t buzzwords for us.

They’re the backbone of how we engage with clients, communities, and partners. They shape the work, the decisions, and the long-term impact we aim for.

But values don’t only belong in boardrooms and contracts. 🌟✨

They follow you everywhere — even into the corners of your life you don’t post on social media.

And that’s where The Qujanaq Project comes in.

It’s the place that holds everything people don’t see when they see the polished Nunabox work.

The late nights, the grief, the rebuilding after burnout, the quiet battles, the honesty that doesn’t fit into procurement templates. 💕

It’s where I can tell the truth about the parts of running a business that don’t get mentioned in reports but still shape the work more than anything else.

In every print, every colour test, every handmade decision — those Nunabox values show up.

Sure, I could outsource printing, mass-produce everything, or cut corners. But that’s not where I want my art to sit.

It deserves intention. Care. Presence. The same standards I bring to my consulting work.

The Qujanaq Project is where the two worlds meet: the structured integrity of Nunabox and the human, wabi-sabi truth of the artist behind it.

It’s a place where things don’t have to be perfect to be meaningful. 🎨🖌️

A place where scraggly lines are allowed, where the drafts matter, where honesty is seen as part of the craft — not something to hide.

Because in the end, all of it is connected. ☺️

The values, the art, the consulting work, the messy parts in between.

It’s all one story — just told through different mediums.

And the same quiet integrity running underneath it all. Made with intention. Held with honesty. Shared with gratitude.🙏 

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Chelsea Singoorie
ᓯᐅᓯ ᓯᖒᕆᖅ
Founder & Artist, The Qujanaq Project by Nunabox